Press notes:
Forbes España
In Forbes España, Salvador Sostres writes about Joie de Sannes as a rose that appears and disappears — and about a meeting in Barcelona that turned a delayed parcel into something far more personal.
Forbes España recently published an opinion piece that reads less like coverage and more like a scene: anticipation stretched over weeks, a fragrance not yet fully within reach, and then — Barcelona, just before Christmas — a hand-delivered bottle on a terrace. The writer describes contacting Natasha Levin to find a way to buy Joie de Sannes, insisting on paying rather than being gifted, and the eventual meeting in the city when the perfume arrived in person.
The heart of the piece is the scent itself. Sostres frames Joie de Sannes as a masterclass in suggestion: the feeling of rose without the heavy-handedness of naming it, brightness held in tension with what comes after. He lingers on that idea — perfume as the art of what’s present and what’s withheld — and places Joie de Sannes in the lineage of Ellena’s rose work, while treating it as something newly alive: green, vegetal, sparkling, and strangely calm in its joy. It’s a beautiful kind of attention — the sort that notices the invisible architecture behind a fragrance, and lets the reader feel it without being told what to think